An interesting view on an interesting ad:
Watch the video first, then take a look at this:
Ape and Essence
I think the dude hits on a couple of good points on the nature of music criticism. A lot of people try to make reviews of art an art style all their own, and while some certainly overuse metaphors and similes, I think there's an argument for a certain level of creative thinking/writing going into reviews (when done well). Of course, one could just summarize materials, list pros and cons, compare to other materials or artists. But capturing the essence of art (even prose and poetry, I suppose) in his own words should be one of a critic's main goals.