Tuesday, January 06, 2009

Choices, choices, so many choices.

I read a book on choices. It was called:

The Paradox of Choice: Why More Is Less
By: Barry Schwartz

Great title. I thought it should have included a ghost or something.

It was a fun read -- a fast read. Much of the things I read I knew about already. We have too many choices available nowadays. Size of jeans, comfort fit, boot fit, relaxed. Stonewash, faded, colored. Every product comes in different forms.

His idea was that this growing number of choices made people unhappy and unfulfilled, because they always felt like they could find and obtain something better than what they had. Since there are so many choices, it's up to the individual to make the right decision, and afterwards, if things go wrong, we can always blame ourselves for not picking better.

He used real-world examples from shopping marts, employers (health insurance, 401k enrollment), and other situations where we're faced with an ungodly number of choices.

It was good to read through things and realize that everyone is swamped with decisions all the time. But it wasn't that successful in suggesting things to do about it. It's more of a "be aware" book.

6/10 stars.

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